How D*MN GOOD Cookies Are Redefining Snacking and Self-Care

🍪 Evie Waxman: The Entrepreneur Baking Up Positivity

Hey! 👋🏼 ...welcome back to the Circle of Influence by WILD & WILD!

Welcome to what feels like the last newsletter for the summer. Is anyone feeling that Autumnal shift? I’m all snug in a cosy jumper today writing this.

What've we got today →

  •  🍂 Hello Autumn?

  • ✨ Gratitude

  • 🛍️ Women’s Event & Shopping Experience (FREE Vouchers)

  • 🍪 D*MN Good Cookies - Evie Waxman

Feeling so grateful to write about more inspiring women this week. I hope it resonates with you and makes you remember that anything is possible for us too. I’m a big believer in the Law of Attraction, the idea that what you focus on expands and that you have the power to manifest your desires through the energy you put out into the universe.

One of the most powerful tools I’ve found to align with this universal truth is the practice of daily gratitude. 

Gratitude is more than just saying “thank you”… it’s a profound shift in how we see the world and our place in it. When we consciously choose to focus on the blessings in our lives, we raise our vibrational frequency, aligning ourselves with the energy of abundance, love, and joy.

This, in turn, attracts even more of these positive energies into our experience.

I’ve seen this happen time and time again in my own life. On days when I start by acknowledging the good, even in the smallest of things, the universe responds. Opportunities flow, connections deepen, and life simply feels lighter and more expansive. The truth is, the more we appreciate what we have, the more we open ourselves up to receive.

🛍️ Women’s Event & Shopping Experience

Before I go on to share our lovely spotlight feature Evie, I just wanted to shout out about our networking event for you like-minded women on 28th August. join us at Caffè AB @ Arighi Bianchi, Macclesfield for a morning dedicated to building connections, learning, and enjoying a luxurious brunch.

Meet and mingle with fellow professionals, influencers, entrepreneurs, and creatives in a relaxed and welcoming environment. Whether you’re an industry veteran or just starting out, this event is the perfect place to expand your network and build lasting relationships.

The CEO, Sarah Bianchi of this iconic homeware store is our guest speaker. Sarah is super inspiring if you want to hear tips on how she scaled and modernising this 150 year old business to such incredible success.

“When women gather, magic happens”

🍪 Evie Waxman - Baking a Difference with D*MN GOOD Cookies

Evie Waxman, the dynamic founder of D*MN GOOD Cookies, has reshaped the snack industry with a mission that transcends mere indulgence. Her journey from battling disordered eating to launching a brand that celebrates self-acceptance and challenges toxic diet culture is as inspiring as it is revolutionary.

Evie’s mission began with a personal struggle against negative body image and unhealthy eating habits. Determined to create a snack that was not only delicious but also freeing from guilt and negative self-perception, Evie founded D*MN GOOD, initially known as Raw Bake Station. Her cookies are more than just treats; they are a vehicle for promoting mental well-being and body positivity.

Career Achievements:

  • Founder of D*MN GOOD Cookies: Transitioned from Raw Bake Station to D*MN GOOD, emphasising a body-positive message and mental health awareness.

  • Innovative Product Lines: Developed a range of cookies that are 100% plant-based, free from major allergens, and designed to combat toxic diet culture.

  • Award-Winning Entrepreneur: Recognised for her impactful approach to health and wellness in the food industry.

Challenges Along the Way: Transitioning her brand identity to align more closely with her mission was a bold move that involved extensive rebranding and product development efforts. Evie's commitment to authenticity and health has set her brand apart in a competitive market.

Vision for the Future: Evie continues to drive D*MN GOOD towards greater innovation in healthy snacking. Her dedication to spreading positivity is expanding the brand's reach, encouraging consumers worldwide to embrace a healthier relationship with food and their bodies.

Philosophy and Motivation: Motivated by her personal experiences, Evie is passionate about empowering individuals to feel good about themselves, regardless of societal pressures. D*MN GOOD Cookies not only satisfy cravings but also nurture the soul, promoting a message of self-love and acceptance.

Evie Waxman's journey from personal struggle to professional triumph is a powerful reminder of how businesses can be a force for good. Through D*MN GOOD, she is making a statement against societal norms, one delicious cookie at a time.

You can find out more about Evie’s incredible cookies at D*MN GOOD.

Evie's philosophy goes beyond just baking cookies. She believes in the power of small indulgences to boost one's mood and self-esteem. Her motto, "You are D*mn Good Enough," reflects her commitment to promoting self-love and positivity. Through her cookies, Evie encourages everyone to treat themselves and recognize their worth.

What’s Coming Up

AUGUST / SEPTEMBER 2024

11th September Mum & Baby Brunch

28th September Autumn Yoga Retreat

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